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service to get seen
and increase sales.

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

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Company Name

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Toast

Online Sverige logo

Online Sverige

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The Fishery

The Farm Family logo

The Farm Family

3C Online logo

3C Online

So...
what
exactly is
search engine optimization?



Well, in a nutshell...

Much of SEO is accomplished by covering 4 main areas:


Content

The single most important factor in SEO is quality, helpful content. Whatever your content is about, your goal should be to be the best source of that information on the web.  Provide better content than your competitors and you're well on your way to increasing your search traffic.

Domain Authority

There are metrics that quantify to what extent your website is an authority site. Everything we do off our site to let search engines know we are useful and trustworthy is about raising our domain authority. The major contributors are referring domains and backlinks.

iphone mock-up with seo text

Keywords

Knowing not only what people are searching for but also their search intent is critical. Search engines are smart but they aren't human. You need to choose the correct keywords that both match your business  and are being used in search queries. 

Technical

There are numerous methods we need to check on behind the scenes, so to speak, to make sure search engines can easily find our content. These can range from sitemaps and indexing our pages to schema markup and canonical tags.

Jason from Lampo SEO Stockholm

Hi, I'm Jason.

I'm originally from the U.S. but happy to call Stockholm home now. I've spent most of my life running restaurants and using big data to drive decisions.

A few years ago, I fell in love with SEO and started working with it. I am surprised more businesses (especially small businesses!) don't use it. It truly is a powerful tool to help level the playing field against bigger competition.

I would love to know more about your business and situation and together draft a strategy to help you achieve your goals.

Let's connect!

We help websites get seen by those
who should see them.

On-page SEO

On-page SEO is all about your content. The goal is to provide quality, helpful content. In addition, we'll work to make sure your users and search engines alike can understand it while also ensuring that you provide a good user experience. Whether you need help creating content or just making what you already have more effective, we can help.

Learn about On-page SEO
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Off-page SEO

Off-page SEO is as crucial as it is difficult to execute. The difficulty lies in the fact that you have much less control over it, as compared to the other areas of SEO. With off-page SEO, we take a step away from the website and focus on letting search engines know that our site is trustworthy and an authority.

Learn about Off-page SEO

Technical SEO

These are numerous optimizations to be made behind the scenes, so to speak, and without these all of the efforts put into on-page and off-page SEO will be made in vain. Sometimes, what you don't see can be as important as what you do see.

Learn about Technical SEO
graphic with computer and illustrated website content
picture of a street in downtown Stockholm

Local SEO

If you have a brick and mortar local business it is crucial to have a strong local SEO strategy (for example, our SEO Stockholm). Nearly everyone begins their search for a product or service with an online search and naturally you want to ensure that you are at the top of those search results to reap the full benefit.

Learn about Local SEO

FAQ

  • Is your site audit really free?

    Yes, absolutely! I will perform a basic audit of your website for free. This will help both of us understand where your site currently stands in terms of its SEO and SERP rank. I'll also provide you with a customized checklist of some basic actions you can take to increase your site's visibility and ranking. Should you decide to work with me, then I will perform a much deeper audit as well as analyze your competitor's sites and SEO.  

  • Do you offer a guarantee?

    No agency can offer a guarantee and, in fact, Google themselves warn against using any agency that does. There are many reasons for this but the primary one being that no one practicing SEO knows how the algorithm works to the extent that they can guarantee a particular result. No one. Google changes theirs 6-10 times per day (every day!) plus several major updates per year. 


    That said, it doesn't mean that we don't know anything, just that we certainly can't know enough for a guarantee. SEO is a practice, not a science. There is quite a lot that we do know, of course, and we stay on top of the very latest news and trends to benefit our clients.

  • How long does SEO take to work?

    SEO is a slow game and, in fact, usually takes 3-6 months for results. It isn't advertising after all. 


    It takes time to build a strategy and implement it, time for Google (for example) to process any changes made and index them into the search results, time for those changes to be acted upon in the search results, time to analyze how effective the strategy is working, etc... And this process can and probably will repeat. 


    Most likely, at least some of your competitors are also using an SEO strategy so the process must be on-going if you want to achieve and remain high in the search results.

  • Is SEO expensive? How much does it cost?

    I think the thing to keep in mind is that ultimately the purpose of SEO is to increase your visibility online. If you have a good product or offer a great service, then it only stands to reason that the more people know about it then the more they will buy or use it. That increase in awareness (and therefore sales) of what you are offering should very easily cover any SEO costs.  

  • Why should I choose Lampo?

    What sets me apart from other SEO specialists isn't just about the methods I use. I should think that most other agencies know most of the tricks I know, do thorough website audits, conduct proper competitor analysis etc... I think that what sets me apart is the lengths I will go to really understand your business, your audience and your goals. After all, a doctor who takes the time to actually listen to a patient and ask questions will have an advantage over one who just reads their chart.


    Having that approach and gaining that knowledge can make many of the SEO practices infinitely more effective.

Lampo SEO Blog

Helpful advice, information and tips for better SEO

Search intent indicated by a drawing of a magnifying glass overlayed on top of computer data.
By Jason Wall 03 Apr, 2024
We cover what search intent is and then dive into why it is important for SEO and step by step how to optimize for it! It's all covered here!
A cartoon drawing of several computer screens with large hyperlink (internal link) icons
By Jason Wall 20 Feb, 2024
Boost your SEO with the art of internal linking! Learn how it enhances navigation, authority, and rankings for a superior user experience.
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